"WOW OR NEVER" is a project of a completely new concept of exhibiting and selling brands that we have not yet had the opportunity to see in our drugstores. It is a joint project of Bipa and Orbico Beauty. Apart from Croatia, the project is also taking place in Austria where our Orbico colleagues are cooperating with local Bipa.

The concept of the "WOW OR NEVER" project is designed so that different "hot" beauty brands can rotate in one place. KOKIE, MAKEUP ACADEMY and TONYMOLY are currently our choices.

In this project, we were guided by the wishes of customers, so they are the ones who decide what stays and what is replaced by a new "hot" brand. The great advantage of the project is listening to the wishes of customers and the possibility of keeping the most sought-after brand in a constant range.

This innovative approach, not only brings our customers trends from around the world, but also provides market research to the mutual satisfaction of all parties involved: us as a distributor, Bipa as a retailer and our consumers.