The luxury industry has been growing faster than the overall economy in recent years, and Croatia can play an important role here.
The definition of luxury is changing, so apart from expensive and beautiful objects or luxurious accommodation, which is considered the standard - people with higher paying power should above all be offered a seamless experience, respecting their time as the greatest luxury. This is the conclusion of the first Adria Luxury Summit, a regional premium B2B conference that brought together leading domestic and international experts from various industries - tourism, luxury real estate market, wine business, IT, fashion and beauty industry. The summit was also attended by Lena Mrđen, Estee Lauder Companies Cluster Manager, as a representative of Orbico Beauty company, together with Jan Ewoud Vos, founder and owner of the niche perfume brand Puredistance. The most interesting panel of the summit talked about niche scents and their future when faced with the challenges of widespread distribution.